Medical Promotion and Marketing Program

Hello. I am Lecturer Turan Şahan Sökmensüer. The growth of the health sector, the increase in the variety of products and services offered have prompted a rise in the need for professionals who are experts in their fields. Our Medical Promotion and Marketing Programme was established to train marketing professionals in transferring all kinds of products and services to the end user. Our Medical Promotion and Marketing Programme, which is under the Health Services Vocational School, is located in the Bağlum Campus. While our students take courses such as Basic Health and Diseases Knowledge, Medical Terminology, Basic Anatomy and Physiology in order to reach general medical concepts and knowledge in the first year, they are also given specialised courses such as Marketing Principles, Marketing in Health Institutions, Customer Management, Sales Management and Techniques to specialise in their own fields. They perform their summer internships for 20 working days in the meantime. Our graduate students can transfer to undergraduate departments such as Public Relations, International Trade, Marketing with the Vertical Transfer Exam (DGS), as well as taking part in public and private institutions that provide health services, in the pharmaceutical and cosmetics industry and health tourism. Our university is a pioneer in health sciences, supports research and development, respects the value judgments of the society, raises students who can produce scientific ideas, and closely follows the developing health sector. For this reason, our students, who benefit from our expert lecturers and the social facilities in our campuses, can meet all their needs throughout their education process from our constantly updated library. We advise our students who prefer our university not to confine themselves to a narrow stretch of what was provided by our expert lecturers during their studies and to attach a great importance to research and advancements in order to continue their individual development. We also suggest that they should not hesitate to claim the support they seek from us in this process, and that they should set their goals well from the moment they start. Our esteemed students, we will be delighted to see you in our university and programme. We wish you all success in advance.